First of all, you will need to create an
account with twitter. If you already have one, skip this and go straight
to step one below. If not, Create an Account Here
1. Use keywords.
When setting up your Twitter account, you’ll want to ensure you reach
the right people (as in, those who may already have an interest in your
book), so use keywords to target potential customers. And consider
using your real name (or pen name, whatever is on the book) for added
2. Follow others.
The best way to get followers is to follow others and get them to
reciprocate. So search for other Twitter accounts that fit your
aesthetic and sign on for updates. This is a great way to form new
friendships and build up a circle quickly.
3. Build a community.
It’s not just about getting as many followers as you can. You want to
include people who have a vested interest in your success, so start with
friends and family, have them bring in their friends, and work to build
up a group of followers that appreciate your work and want to pass it
on. Try to make an effort to keep up personal communications and you
may find that followers are willing to promote you to others.
4. Give updates.
Let fans and followers know when you’re making appearances, doing book
signings, or posting new passages on your website. Reach a vast
audience in moments with very little effort on your part.
5. Use Twitterfeed.
If you have a blog, this handy app will send an auto-update to Twitter
whenever you upload a new blog post. It’s a quick and easy way to keep
followers informed without having to remember to tweet every time you
post new content.
6. Send out teasers.
Drum up some interest in your literary content by tweeting good
one-liners from the text each day. Have a friend help you choose some
intriguing or humorous lines from you book that will hook people in and
bring them to your site for more.
7. Add links.
Twitter makes it easy to add links when you send out tweets, so include
pathways for people to see excerpts of your work on your Facebook page
or business website. This is a great way to give interested parties
access to your material and offer them the opportunity to purchase your
8. Offer special deals to those in your circle.
Although you no doubt have other avenues in place to bring traffic to
the website where your book is being sold, you can reward those who
follow you on Twitter, specifically, by offering discounts, special
postings, or other deals to those who get the tweet.
9. Avoid spamming.
It can be tempting to send constant reminders to followers that your
book is, in fact, for sale. Or you might find it easier to simply send
links to your work. But this is pure laziness on your part, and no one
will appreciate it! You are likely to lose followers and alienate
friends if all you can muster is a lot of spam.
10. Get creative.
Make no mistake: Twitter is nothing more than short-attention-span
theatre. If you want to gain followers and get people hooked, you’re
going to have to give them a taste of what they’re in for with your
grandly worded tweets (and you only have 140 characters to do it). So
make sure anything you send out is snappy, concise, and full of wit.
Added value will keep people tuned in to your channel and coming back