Many people look forward to receiving their daily
mail. In fact, 98 percent of consumers bring in their mail the day it’s
delivered, and 77 percent sort through it immediately. In addition to
that kind of exposure, Direct Mail offers these benefits:
advertising (TV, print, radio, etc.) can be expensive and isn’t always
an option for small businesses. But Direct Mail can focus on a smaller
group of individuals who are more likely to respond to your offer,
giving you more bang for your buck.
Direct Mail, you can address your customers by name, speak to them
individually, and appeal to their interests. And when customers feel
that you understand their needs, they’re more likely to respond. In
fact, 55 percent of consumers “look forward” to discovering the mail
letters to postcards to brochures, there is a large variety of
inexpensive and easy formats you can use to create your direct mail
campaign. You can add impact by including a special offer or free sample
in the envelope.
Mail allows you to physically place your message in your customers’
hands and encourage interaction. Along with an engaging message, you can
make an unforgettable impression by incorporating elements that
actively involve the customer, like stickers, and coupons.
Mail is one of the few media channels that gives you the ability to
track the success of your campaign. It’s as simple as counting the
inquiries you received or counting the number of coupons redeemed. By
tracking and analyzing your results, you’ll see what's working and can
make adjustments to future mailings if needed.
It’s easy and cost-effective.
don’t have to be a Direct Mail expert with a big budget to advertise
with the mail. With a computer, some desktop publishing software, and a
little know-how, you can create your own professional-looking Direct
Mail piece. One you have the piece designed, get a mailing list and let
us do the rest.