It's 2017 and Direct Mail STILL isn't dead...with increasing popularity in QR codes, dimensional mail, and variable printing, this marketing method is here to stay!
Here are the 4 basic steps to get you started...
#1 Know your target -
Target your prospects based on demographic criteria that match your ideal customer, such as (age, income, zip code, etc). By delivering your campaigns to a target audience, you can avoid sending to uninterested households. This will help in making the most of your direct mail budget and in return. Will increase your response rates and ROI
#2 Deliver impressive mail pieces -
Once you determine WHO to reach out to, creating WHAT to send is the next important step. Its vital that your direct mail pieces have the ability to connect with people receiving it.
Some important factors to note:
-paper quality
-mailer size
-engaging copy
-great graphic design
-strong CTA/offers
-company contact info
#3 Grow beneficial brand recognition -
Like any marketing effort, direct mail campaigns are an extension of your company’s brand.
All aspects of your mailer should be of the highest production value to show that superior quality is important to your company and that you won’t cut corners!
It may seem logical to cut costs on your campaigns BUT that may have a negative impact on your response rates, ROI, and brand perception.
#4 Have patience and remember repetition -
Repetition is the key - Research has shown that direct mail efforts truly become effective after the 3rd or 4th mailing to the same list. Patience and timing are the names of the direct mail game. Not only do repeat mailings increase the chance of conversion, but they also serve to assist in the creation of brand awareness and recognition as well. If you have any questions you can visit Printpapa.com and search our Knowledge Base or call our customer service team at 800-657-7181